Hydro Flask Graphics

During my time contracting with Mint Design, I was tasked with producing a range of designs and graphics for Hydro Flask. The aim was to capture the brand's outdoor spirit in a visual way they could use in a  myriad of ways. As part of the design exploration, I developed an illustration design system that could be used with text or standalone depending on the need of the final product.  Custom text treatments featuring commonly used slogans of the brand were created as part of the graphics as well.

Some Of My Process

A lot of the flowing type was actually done practically. I formatted the type and text on a piece of paper, then taped it to a wall creating the various folds with where and how I taped it. When it was to my liking I photgraphed the different type formats at various angles which gave a wide range of results.